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Lead Generation Tag

It’s quite possible to write an entire thesis on all the intricacies and models that accompany ROI calculations but in its essence,  it is rather simple – what you are earning versus what you are spending on marketing. Some platforms such as Google ads lets you...

If you’re new to this, lead generation is not a competition between the baby boomers and Generation X or Y or Z, but rather the generating of sales leads for your business. In marketing, a lead is a potential customer; someone who has indicated interest in...