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There are certain brands that have embedded themselves so deeply in our culture that they’ve even changed the way we speak! Instead of painting your nails, you ‘Cutex’ them and rather than searching for something online, you ‘Google’ it. These are just two of many...

If you’re new to this, lead generation is not a competition between the baby boomers and Generation X or Y or Z, but rather the generating of sales leads for your business. In marketing, a lead is a potential customer; someone who has indicated interest in...