There are many fish in the sea, but catching the right one is the problem! Marketing to the masses is like going out to the deep ocean and casting a net in the hopes of catching something specific. You might end up with a piece...
It’s quite possible to write an entire thesis on all the intricacies and models that accompany ROI calculations but in its essence, it is rather simple – what you are earning versus what you are spending on marketing. Some platforms such as Google ads lets you...
With the rise of the internet and especially social media, health and beauty companies, like all other industries had to redesign their marketing strategies and the way they communicate with their consumers. Gone are the days where fashion houses set the trends and everyone followed; today...
There are certain brands that have embedded themselves so deeply in our culture that they’ve even changed the way we speak! Instead of painting your nails, you ‘Cutex’ them and rather than searching for something online, you ‘Google’ it. These are just two of many...
Whether you are a new business owner or one that has been around the block, I’m sure the question of whether to use Facebook or Google advertising has come up. So how do they compare and which one is right for you? Let’s have a look… Google...
If you’re new to this, lead generation is not a competition between the baby boomers and Generation X or Y or Z, but rather the generating of sales leads for your business. In marketing, a lead is a potential customer; someone who has indicated interest in...
Ready, set, action! Wouldn’t it be great if you as a business owner, could go from home to home every day and have a few uninterrupted minutes to personally tell the people about your product or service. But unless you have access to Santa’s reindeer, this...
Focus on your strengths, outsource the rest Play to your strengths. These are wise words. But what exactly does it mean, you ask? It is to focus on what you are able to do well, rather than trying to do other things. People who apply this...
Hits, hashtags, Tweets, followers, posts, trending… These are the current buzzwords. What do they all have in common? They can be found online. Where are your children at the moment? They can probably be found online. What about your spouse, siblings, colleagues, friends – even parents?...
