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April 2019

It’s quite possible to write an entire thesis on all the intricacies and models that accompany ROI calculations but in its essence,  it is rather simple – what you are earning versus what you are spending on marketing. Some platforms such as Google ads lets you...

There are certain brands that have embedded themselves so deeply in our culture that they’ve even changed the way we speak! Instead of painting your nails, you ‘Cutex’ them and rather than searching for something online, you ‘Google’ it. These are just two of many...

Whether you are a new business owner or one that has been around the block, I’m sure the question of whether to use Facebook or Google advertising has come up. So how do they compare and which one is right for you? Let’s have a look… Google...

If you’re new to this, lead generation is not a competition between the baby boomers and Generation X or Y or Z, but rather the generating of sales leads for your business. In marketing, a lead is a potential customer; someone who has indicated interest in...

Focus on your strengths, outsource the rest Play to your strengths. These are wise words. But what exactly does it mean, you ask? It is to focus on what you are able to do well, rather than trying to do other things. People who apply this...

Hits, hashtags, Tweets, followers, posts, trending… These are the current buzzwords. What do they all have in common? They can be found online. Where are your children at the moment? They can probably be found online. What about your spouse, siblings, colleagues, friends – even parents?...